What can a Media
Buyer do for your business? How can a media buyer save your business
advertising dollars? We get asked this a lot. So we decided to give you a
simple explanation as to what we do and how we can help your business invest
their advertising dollars more effectively. We believe in the K.I.S.S. theory. Keep. It. Simple. Stupid. So below
are the commonly asked questions about “what we do.”
Q: What does TRWA
MEDIA MAINLY do?
A: Our biggest
focus is media buying. We are media buyers.
Q: What is a media
buyer?
A: A person who buys airtime and ad
space on your business’ behalf.
Q: Why would I use
a media buyer instead of buying airtime/ad space myself?
A: The best analogy we give is it’s
like taking someone who used
to sell cars with you to help
you buy a car. A former car salesman knows the ins and outs of getting the best deal for your
investment. We had a backstage pass to the
media sales industry
that gave us hard won secrets into how to get the most bang
for your advertising buck.
Q: How much does
our media buying service cost?
A: NOTHING.
Q: How does TRWA
MEDIA make money then?
A: Any time a business buys airtime
or ad space a salesperson from the company receives commission. When a media
buyer buys the airtime or ad space, the media buyer receives the commission.
The industry standard is 15%. So whether you buy directly from a media outlet
or buy through us there is an inherent 15% commission built into the cost of
the advertising buy. It’s a simple decision…would you rather a salesperson (who
represents one company with a budget they have to meet) make recommendations on
where you spend your ad dollars OR would you rather have an impartial, unbiased
media buyer who knows ALL forms of media help you make your advertising
decisions?
Q: What else can
you do to help my business get the most for our advertising dollars?
A: We hold the media entities
accountable for what they sell you. For instance, Seattle rarely have sunny
days. What if you bought a commercial to air during American Idol and
the station sold you the commercial based on the fact that X amount of people
were going to be watching the show. BUT the sun came out, so only half as many
people watched the show because the other half were out soaking up the rays… What
do you do? Well, we know. We require the station to make up the missed viewers.
Do you know how to do that on your
own?
Get in touch with us
to set up a meeting so
we can show you how to expand your audience and clientele. Email me directly at
info@trwaonline.com
